Twitter has quickly grown into one of the most important tools of online marketing. Every day, millions of people use Twitter to create, discover and share ideas with others.
Visits to Twitter have increased 1,382 percent since last year – from 475,000 unique visitors in February 2008 to 7 million in February 2009, according to Nielsen. That growth signals that the micro-blogging site is no longer just a platform for friends to stay connected in real-time; it is now an important component of brand marketing.
Adults between the ages of 35 and 49 comprise almost 42 percent of the site’s audience – and about 62 percent of them are accessing the site from work.
Twitter for your Business
People are turning to Twitter as an effective way to reach out to businesses, from local stores to big brands, whatever your industry may be. You can make connections using Twitter and promote your business to a whole new audience.
Twitter allows you to search in real time on millions of people; therefore you can target a specific audience by keywords – what people are talking about.
At the same time people can find you by the updates (tweets) you post. This combination allows you to build up a new audience and attract relevant customers to your website.