The things to know about Pay Per Click (PPC) Premium Adverts
Google does not favour any company or person for positioning of premium adverts. If it did eSolutions would go and buy the top positions for all keywords and sell them to you at a price premium, great business plan (and yes we did try it) but it is not going to happen!
While most other Internet Marketing companies will focus on how to bring in more clicks, at Esolutions and Marketing we have developed our custom Adwords Analytical Software which will analyse every aspect of the PPC campaign and using the data to maximise your Return of Investment and help you create a successful online business!
Creating a Google Adwords Account
When creating your adwords campaign, we recommend not adding 100's of keywords, all this will do is to reduce the visibility of keywords during major periods of the day to match your daily budget. Impressions and click through rates are very important. Impressions are the number of times your ads have been displayed for a particular keyword search (including by your competitors), so work on the 80/20 rule:
80% of your business is going to come from 20% of your keywords
Concentrate on positioning the keywords with the highest impressions and click through rates.