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Twitter has quickly grown into one of the most important tools of online marketing. Every day, millions of people use Twitter to create, discover and share ideas with others.
Visits to Twitter have increased 1,382 percent since last year – from 475,000 unique visitors in February 2008 to 7 million in February 2009, according to Nielsen. That growth signals that the micro-blogging site is no longer just a platform for friends to stay connected in real-time; it is now an important component of brand marketing.
Adults between the ages of 35 and 49 comprise almost 42 percent of the site’s audience – and about 62 percent of them are accessing the site from work.
Twitter for your Business
People are turning to Twitter as an effective way to reach out to businesses, from local stores to big brands, whatever your industry may be. You can make connections using Twitter and promote your business to a whole new audience.
Twitter allows you to search in real time on millions of people; therefore you can target a specific audience by keywords – what people are talking about.
At the same time people can find you by the updates (tweets) you post. This combination allows you to build up a new audience and attract relevant customers to your website.
Making It Work
eSolutions can design a solution for incorporating Twitter into your website easily and effectively without any hassles.
These are just some of the ways Twitter can work for you:
- Find real time comments about your company, brand and products—to offer customer service or thank people for praise.
- Attract new customers by searching on products and services you can offer.
- Post links to articles and sites you think people would find interesting—even if they’re not your sites or about your company to build up relationships with potential customers.
- Ask questions, float ideas and ask for feedback on your company or service.
Offer deals for special Twitter-based promotions. You can follow eSolutions on Twitter at http://twitter.com/esolutionsaust
To provide your business with a competitive advantage, contact us today to discuss the endless possibilities that our solution specialists can deliver.